Creative review

Visibility over creative assets

You definitely need to rely on your teammates, and have collaboration tools put in place that fosters that communication in a visual way. Because you can send a whole bunch of links via email, or send Box links or share certain decks. But I think it's absolutely critical to be able to see everything in play, at a bird's eye view, at a glance in a way that makes sense. Right across multiple video assets, that will be different durations, and formatted in different ways, alongside static assets, digital and traditional, and messaging across all those.

A story that's told in 30 seconds is a lot harder in 5 seconds, or an Insta-story, and you have a small window of time to be able to hit on that message for that consumer.

Visibility over creative assets

Previously: Publicis Sapient

Clients: VolkswagenMicrosoft